Product & Brand Protection

Overview

Experts have estimated that international trade in counterfeit and pirated products may exceed $200 billion each year, representing between 5% and 7% of all world trade and a potential 10% loss of revenues for industry*. Diversion has also become a substantial problem.  Consequently, product and brand protection capabilities are now an integral component of strategy and a core investment for firms across many industries.


Anti-Counterfeiting and Anti-Piracy

The amount of counterfeited goods being sold throughout the world has grown dramatically both in terms of the number of brands affected and the volume represented by illicit product sales.  For many industries, counterfeit product represents not only an economic loss but also a safety issue for customers, patients and consumers.  Companies affected by counterfeiting and piracy need to embrace effective strategies to contain these illegitimate activities.  

Diversion

Closely related to counterfeiting and piracy, diversion has become much more widespread as consumers seek lower prices and make wider use of the Internet.  The supply of authentic product through unapproved channels is becoming a larger challenge for pharmaceutical, consumer products and other industries.  It is not uncommon for both diverted and counterfeit products to be supplied through the same channel.  

Building on more than 5 years of experience in Product Integrity and Brand Protection Strategy Development and Implementation, Bellwether assists clients in:

  • Program Goals
  • Cost-Benefit Analysis
  • Target Identification
  • Investigative Model
  • Supply Chain Integrity
  • Test Purchasing Program
  • Law Enforcement Liaison
  • Civil Litigation Strategy
  • Public Relations Policy

A focused strategy to take down major counterfeit operations can lead to substantial increases in local product sales and, in some specific cases, may lead to opportunities for civil lawsuits to capture damages and reduce the overall program cost.

*For more information on the impact of counterfeiting, see the Organization for Economic Cooperation and Development (OECD), The International Chamber of Commerce (ICC), and World Health Organization (WHO).